From Commodity to Leadership

In a market saturated with fast fashion and “indistinct” luxury, we built an identity for Olivia Ashford that signals timelessness and craftsmanship. We replaced the cold, corporate aesthetic common in new labels with a brand system that reflects precision, warmth, and enduring quality.

Every detail-from the high-fidelity label system to the typography-is engineered to make a new brand feel like a storied institution. We created a visual presence that commands a premium price point and earns customer trust before they even touch the fabric.

We were hired to signal engineering authority before growth and partnerships.

Oura Lab had the technical competence, but their branding was “standard-issue” – clean, but invisible in a crowded market. It didn’t reflect the sophistication of their innovation. We rebuilt the identity with a custom, fluid mark that bridges the gap between science and status. This isn’t just a logo; it’s a signal to the market that Oura Lab is the dominant player in their space.

A rebrand should do more than look better – it should make your competition look obsolete. Now it’s your turn.