You Shouldn't Look The Same

2022

Built to dominate shelf attention against better-funded competitors.

In a sea of “healthy” pastels and fake nature vibes, Beastly Bites needed to do more than look good – it needed to disrupt a billion-dollar category. We replaced industry-standard “calm” with strategic aggression.

By utilizing high-contrast, hand-drawn personality, we transformed a commodity pet food into a premium disruptor. The result is a brand that doesn’t just “get picked up” – it commands the aisle and renders the competition invisible.

More work

From Commodity to Leadership

PowerGrid was a high-quality product fighting for attention on a crowded shelf. By rebuilding the identity around a bold, hand-drawn signature that defies category norms, we moved the brand beyond the “price comparison” trap. The result is a product that stops being a choice based on cost and starts being a choice kbased on conviction. We didn’t just change the look; we changed the price point.

Designing Instant Heritage

In a market saturated with fast fashion and “indistinct” luxury, we built an identity for Olivia Ashford that signals timelessness and craftsmanship. We replaced the cold, corporate aesthetic common in new labels with a brand system that reflects precision, warmth, and enduring quality.

Every detail-from the high-fidelity label system to the typography-is engineered to make a new brand feel like a storied institution. We created a visual presence that commands a premium price point and earns customer trust before they even touch the fabric.